Thursday, 16 January 2014

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?
In many ways the group has worked with and promoted stereotypes so that the trailer can have some form of understanding for viewers that something is going to happen. Almost predictable to build up the suspense but to not allow the end result to be revealed to give a twist and so that viewers would have to watch the film to find out; in being the main reason for a trailer.

With thoroughly analysing different film trailers that were relevant to the horror genre, we were inspired by each film trailer that we researched in many ways. One research example that we took on ideas for was inspired by was ‘The Purge’. This film trailer included multiple people in masks who were threatening a family. We discussed the idea of using a mask and carried this out through our planning. We grew to the idea of using a disguise as it hides the true identity of the perpetrator so proceeded to use a plain white mask so the facial features are not seen at all. This also leaves the only description visible is the size and structure of the body. With this in mind we decided to use a tall, broad structured male for this role as this is seen as quite threatening, compared to the petite girls used as the victims. We have used a deep, blunt voice for the man in the mask to help build an image in the viewer’s minds of what his face looks like.

The group looked into various victim stereotypes for a horror film and resulted in using two females for the role. The idea for there to be two is to show that this is not just s 'one off' case. Females are often seen as vulnerable. To promote this further, we introduced the first victim to being oblivious of her surroundings, not realising that another person is in the house.  The second victim is in a car park at night. We filmed at night to create an atmosphere which suggests that the victim’s surroundings are unobserved which makes her more vulnerable. We demonstrated this further by screening the victim on her mobile, displaying how little her awareness is of what is happening around her. Even after the ‘kidnapper’ rolls the car forward she carries on walking, unaware that he is coming up from behind her.

Through our research and planning, we decided as a group to involve a female for the lead detective. This challenges the stereotype as we are using vulnerable females for the victims, so to show a strong female for the detective will contrast in appearance and personality in character. This can promote femininity of a stronger gender in showing that females should not generalised as 'weak' or 'unable' to pursue in a stereotypically called ‘man's job’. Females are thought to become emotionally attached to things easily so the group thought we could use this to our advantage by showing the detective emotionally attached with the case in saving the girls.  When it came to filming, we explained to the woman acting for the detective’s role what we wanted from her to get the emotion through her words and actions. Unfortunately, the lady we used for this did not specialize in sounding emotional so we had to remove this from our storyboard as we had already filmed a good amount of footage with this woman in.

The group has taken an idea from The Conjuring in which I researched earlier on in the production of this film. This was the use of a match striking and being blown out. The representation for the candle we wanted to show was a negative approach as to who is blowing out the flame. We were in favour of using this prop so that we can show a representation of when the flame is blown out, a girl is to be taken. The first girl blows out the flame and opens the door, letting the perpetrator in unknowingly who then takes her. As it is the female blowing the candle out first, this may not be seen as anything important but he is then seen at the end blowing the flame out symbolising that he has the power to take a life which will add realisation of what the flame represents.



How effective is the combination of your main product and ancillary texts?
In my personal opinion, I think the main product is very good considering it is the first trailer that I have made as well as the people working alongside with me. The groups approach to the subject has been successful and the teamwork has been outstanding. Planning and organising has not been a problem and the rescheduling of plans to make time to do so has had a big impact to help towards our final product. Each idea that we have had throughout the planning and process of producing them has driven us with inspiration and motivation to get the perfect shots.

As these aspects are important for the completion it has also lead to help us with the ancillary tasks. The poster that the group has created links in well as it shows a shot used in the trailer. With using night time for the time of day in the majority of the trailer, we have used this darkness effect for the poster too. This gives an eerie affect of unknowing what is in the darkness. We thought deeply into what makes a good poster and deciphered that using either one or two focal points is best rather than creating lots of abstract images that may not attract viewers attention.



What have you learned from your audience feedback?
The initial idea was to use three victims. The first victim we planned to show her going and being kidnapped whilst on a jog. This proved difficult when filming and editing the footage as it did not appear as scary. The feedback we got from peers for this idea was as expected; that it did not build enough tension and suspense for it to draw in attention. Although the shots were good and well thought out, it was not good enough for trailer standard. We changed the role for this girl to her sitting on a swing at night on her phone. We agreed with other peers on this idea that this also was a good idea but not shocking enough.  After trying out different things for this victim from suggestions from people in our year group, we decided that it was a good idea to only include two victims but to demonstrate their situations through supplementary shots and build up ideas. Our teacher later on had a good idea of building a relation of some sort between the detective and perpetrator. We filmed a phone call oh them briefly talking to show interaction between the two.

The next victim was of her opening the door and the final victim being taken walking through a car park. Peer feedback from inside and outside of class has told us in each stage of filming that they like this idea and that we should build on it as it is realistic and suspense building.

Our other teacher had told us that he was not too keen on the idea of using a mask during the editing stage of our trailer. We asked people from our target audience (teenagers- young adults) to see whether they agreed or disagreed with this and all feedback confirmed that they really liked the mask idea and that it made them question who was under the mask.




For our unfinished trailer we asked for comments and feedback on Facebook and Youtube into finding out what onlookers liked and what could be improved on. Ollie Bullen liked the trailer so much he asked when the film for it was out.

Scott Neil made a comment on Facebook and said to us in person that he does not think the acting for the police detectives is good enough for the trailer itself.  This was an interesting comment and made changes to this the next time we were editing. Unfortunately, as there were so many shots of these actors, we were unable to film the same amount in the same quality as we had done at this stage.

Soon after the group up-dated our trailer we published our ‘near to completion’ trailer onto Youtube and Facebook to receive some good, critical feedback which may demonstrate what we could do for the finishing touches. The feedback we received was as follows:




This was a very good point made by Miles Bunten. Unfortunately we were unable to use the same car for the kidnapper as the first car we filmed was unavailable the next time we came to filming the all important ‘boot closing’ shot.

Another comment made by Jonathon Lamb questioned what the captions and title of the film had in relevance as to what was happening. I spoke to 10 other peers from my target audience and they all agreed, without me prompting, that they fully understood what was trying to get across. This allowed the group to carry on editing other aspects as this person was not in our target audience anyhow.

Another person named ‘Mazin Farhan’ promoted that he would watch the film which was a positive outcome for us from the hard work put in.


Ingrid Heart gave the group some constructive feedback in saying about the detective acting and how it is not fast enough in certain areas; relating back to Scott Neil’s comment in the previous publish of the trailer. This was amended and now links in with the timing of the clips surrounding this shot.



Another point was raised about the police detective acting. This information was taken on board but unfortunately we had already processed the shots and did not have enough time to find a new actor and actress to take on this role when we needed to put into practice the clips to the same standard. The group discussed about the acting for the detectives and figured out all the people mentioning it know the people we used for these characters. Whether this has had an effect on their viewing quality we will not know but to cut down the acting was still an option we chose to follow through with; this helped with the flow of the trailer and in creating a snappy atmosphere.

Emily Dibsdale announced that her mother could not watch the trailer as it was ‘too creepy for her’; this is what we were aiming for, to be as affective in making people become physically affected. She also made a good point in saying the scream is heard clearly when her mouth is covered. This was easily adjusted but had a big impact on the clip afterwards. She also mentioned about the first victim being dragged away too close to the fridge. This is only noticeable by this person as she knows the house and where everything is positioned. Also, as it is a trailer the middle section before this shot could have been cut for the making of the trailer if it were advertising a real product.



Megan Seekings had clearly analysed the trailer well in order for us to reach the best final product. The corrections she thought needed to change have now been altered for the better.


After changing these remarks that we were able to amend, we then published the next version of the trailer onto the social websites to get any final feedback on what else, if anything else could be enhanced.



Xavier Gibbons really took to the trailer and came up with some positive feedback in which we were happy to receive. Complementing on the acting, the sound was the only thing in his mind letting a specific scene down. This has been confidently changed to now announce the absolute final version of our film trailer, ‘Concealed’.




Not only feedback for our film trailer but we managed to get some feedback for our film poster that the group created.



Megan Seekings made a good point towards a general mistake on forgetting to put ‘productions’ at the end of a sentence in the credit text at the bottom of the page. This was easily corrected.

Peers in class and outside of class had informed us on how they liked and really took to the poster.

The colours really work well together and I love the originality of the photograph used” – Chris Crowther

Wow, I’m impressed, I love the smoke affect that is blurred around the title. The balance between image and text is perfect.” – Jordan Heather



How did you use new media technologies in the construction and research, planning and evaluation stages?

For the ancillary tasks we had to use a digital camera to set up and take shots using different locations for a wider variety of photographs in which we had the option to use. Learning how to use and understand the camera was intriguing. This helped me to develop my skills in being appreciative of the time it takes to set up a good photograph idea and work with this. In using the rule of thirds and having a good eye for what makes a good shot, such as picking a shot which will use a link with colour, texture and good lighting helped the group to get good quality photographic images in which we developed a few to find the best for both the film poster and magazine.


With these well thought out images, this helped us in the next stage of editing and making them good enough for our final film poster and magazine. We used software called ‘Photoshop’ on the Apple Mac’s provided at the school I go to. As I was unfamiliar with the software, I was learning whilst going along; this may have taken longer but I now feel confident to edit an image using this software.




As well as this, I have been able to download the Blogger app on my phone so that I was able to upload and keep up-to-date with my blog at all times. This was useful as it saved time and gave me more time to research and film instead of loading and up-dating my thought processes onto the online computer version.





Although I have used iMovie previously, I feel like I have built on my experience in using this software. I am now able to approach uploading and editing clips with sounds confidently into knowing what I am doing without hesitation. This helps with getting the product done quicker than before. As the group were more efficient in making the trailer, little aspects were able to be focused on. This meant that a lot of sounds were included, this also slowed the software down so tested our patience at times when we were against the clock. Despite this being a setback, we were able to work together and make sure we put in our own time to get the clip done to a great standard.

Thursday, 26 December 2013

Feedback

With the feedback throughout this project we have understood that with putting our clip onto social networking sites such as Facebook, this may have resulted in inaccurate and/or bias comments towards the product. This may also occur in peer feedback. 
To avoid this and gain feedback in other means, we asked for feedback from a random selection of students and teachers to view our product to label what they liked and disliked about the product so the group were able to improve on this. Not only this but we used other networking sites such as Youtube, Twitter, Tumblr, which all have a broad range of people in culture, location and age which allows a larger amount of feedback to be taken into account.

Friday, 20 December 2013

Film poster

From the feedback we received from our last film poster we thought it was best to compare with a different image.

Not only this but we changed the text displayed at the top of the page and move the title below the image. 

I really like how the colours work in this image as it is kept to a simple black and white which appears across as quite menacing. There is also a small hint of red on the hands created by heightening the saturation of the image. This gives off the affect that he has blood on his hands which can be seen as quite threatening.

I still feel that the picture needs to be edited furthermore so that the appearance stands out even more so. Ideas such as enhancing the redness of the hands to appear more bloody will be a good affect. Or to retake the image with fake blood used to show the literal threat. Possibly a blood smear across the mask would look enticing to watch. The group agree that more needs to be done.

Thursday, 19 December 2013

Feedback for magazine

My group found 20 students from years 7-13 from the Thomas Deacon Academy and presented the image for the magazine so far. 

We asked from their thoughts towards the image we have chosen as our first question and 18 people responded saying they really like it (90%).  Some made a comment about the positioning and how this helps the man stand out. The other 10% were not as keen as they could not see the final outcome in being a success. 

We wanted to know what they thought of the colours used. 16 people (80%) were drawn to the face as it stood out. They agreed with our thought keeping the colours minimal so that eyes are drawn to the white mask. The other 20% thought that another colour could be added perhaps around the mask to highlight the focal point.


Wednesday, 18 December 2013

Film Magazine

This is the group's final product for the film magazine. Feedback has concluded that it is very affective and advertises everything needed in a aesthetically pleasing manner.


Tuesday, 17 December 2013

Film poster inspiration from reseach

From the research completed previously, the group have looked at what makes them as effective as they are. For a starting point, the quality of the photograph is to a high standard. With using the facilities we have as a group, we will try our hardest to get good quality photographs.

Aspects from existing posters that stand out to me are that they use the rule of thirds. Good examples of this are The Woman In Black and The Conjuring.

Another aspect that stands out to me is the use of colours. For example, The Woman in Black uses pale, pastel grey and skin colours which contrast with the bold, back background. The only colour that is enhanced is the blue in the man's eyes. This is effective as it could demonstrate that he see's a lot more and that onlookers will have to watch the film to find out what exactly.

The amount of text included on an existing poster is controlled and tends to usually contain short, snappy quotes or phrases that give onlookers a short insight that can entice them to watch the film.

The purpose of the poster is important as it can either introduce a character or place. This can be emphasised by affects and added detail to enhance visual quality and aspects.

Monday, 16 December 2013

First draft for our trailer


Today the group decided our input into the film trailer so far is good but to carry on, we need feedback and ideas from our target audience. We published the current trailer onto Youtube and Facebook in hoping we will receive good cirticism.

http://www.youtube.com/watch?v=4HF9Ml-AisE